When the spring 1995 semester began I was still classified as a freshman and still eager to work in the radio station. However, for reasons I’ve never remembered, I missed the semester kick-off meeting and therefore didn’t do anything for FM 89.3 that semester, 7 a.m. newscasts or otherwise. There’s a part of me that thinks I assumed the schedule would holdover from the previous fall semester...but then if my classes didn’t even do this why would I expect a silly part-time schedule to do the same?
But I didn’t leave the Communication Building. No, that would have probably been a dumb move on my part, not taking a course in my major. Looking back, it probably wouldn’t have hurt to take another Communication course that semester. No, I still visited the Communication Building three days a week (M-days) to take part in yet another 100-level course. This one was titled Media-Culture-Society (COM-187) and its purpose, according to the instructor, was for us students to develop a historical knowledge and appreciation of media development in America. His desire, or so he reiterated more than once, was for us to never watch television the same way again.
There was a lot of history in this class. I mean, the syllabus began with the note that in 1872 James Maxwell theorized the idea of wireless communication. From there we discussed Marconi playing the mamba and listening to the radio, the rise of someone named Kent Atwater, and the role Felix the Cat played in the early days of television (...makes you wonder if he’ll show up 80 years after his first appearance to help usher in Digital Television later this month). The rise of cable television, programming syndication, and ratings were also major talking points in this class that really took its course title seriously.
Besides reading articles from the textbook about the history of radio and television, we also viewed “screenings” from the extensive archives of Dr. Blanc. Back then – and even now as I write this – I wondered how Fred Blanc managed to track down everything he did. He had memorable episodes from classic sitcoms, samples of “old time” radio comedies, and an assortment of advertising oddities. And a little bit of everything else....
One of the more memorable items was during the discussion of tobacco on television and – whoa and behold – Blanc pulls out a series of cigarette commercials, including a bizarre one featuring Fred Flintstone. That, and a montage of Old Joe print ads (playing pool and driving cars) set to something from the Miami Vice soundtrack (this was a few years before the camel’s demise). We also got an earful of Archie Bunker spew a line of racial slurs a mile long during another program – all in the name of education.
But, word to the wise with these “screenings” – don’t yawn or you’ll face the wrath of Blanc!
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Medium Cool
(Birdsall/Detmold/Kaika/Trombley)
The Reducers
From the album Shinola
1995
